Visual Identity SoFest - The ultimate festival of Sofia
We have developed the overall visual identity of SoFest, since its launch in 2018, and each year we create a series of fun additional materials
Color is a very important communication element for any event. Here, influenced by the event’s diverse program, the color is bold and dynamic. It creates the striking look of the promotional materials, while helping jazz-music lovers to navigate the event’s diverse program. The typography is a strong component of the brand’s personalization. A custom-fitted typeface highlights the artistic appeal of the event and unifies a series of posters, banners, and billboards.