Visual Identity for Advertising Design Section, Union of Bulgarian Artists

The Section ADVERTISING DESIGN at the Union of Bulgarian Artists brings together professionals in visual communications, graphic and exhibition design. To design an original identity for our colleagues was extremely challenging.

The brand design is a line drawing representing simplicity as it is transformed into a two-dimensional, spatial structure.  The idea and shape support the organization’s mission to preserve connections throughout the professional community.

The designers love the graphic simplicity and contrast of black and white, so we left the sign monochromatic but developed very bright coloured variations for its various applications.