Visual Identity – Fresh, youthful and funny is the identity we designed for a start-up online store for high-end tech devices.

The dynamic spirit is reflected in the color scheme and the clean geometry of the logo, where the characters are partially deconstructed and the elements are used as freestanding graphics. The logo is designed in black or white to suit different applications, and the alluring colors appear in complementary elements and backgrounds to mark different sections in the store, in packaging and promotional materials.

View more