Concept, Visual identity, Web Design, Content, Digital Marketing MADEIN.BG

Our most difficult to please client is ourselves. MADEIN.BG is one of our projects – an online gallery for Bulgarian art and crafts.

We have developed a visual identity reflecting its mission to promote the work of contemporary Bulgarian artists in various fields of art.

Based on the Miso typeface, the distinctive typography is simple and dynamic, with different layout options for all applications. The secondary typeface used throughout is Century Gothic – a clean, mid-century inspired typeface with modern features that bring a sense of modernity and seamless use to online environments.

The MADEIN.BG website is also designed with a focus on artwork and uses the same font for headlines and text.

The restrained color palette of black and white allows it to be used alongside any artwork.