Visual Identity for Scaffoldings, Mountings & Constructions Company

SMC Ltd is an established construction and installation services company who approached us for their new corporate identity.

We developed a full brand usage system and graphic standards. We set the foundation for the project with the distinctive raster of scaffolding, brought to an abstract graphic, with unexpected, bright, contrasting colors. The specific color scheme catches the eye and sets the company’s materials apart.

SMC Ltd website retains and highlights the vibrant identity, combined with a simple and clear structure to present the company’s products and services to potential customers.