Visual identity project of Velocracy Club

Velocracy Club is a non-profit organization that aims to promote cycling in all its forms, among all age groups, as a practical and sustainable means of transport and recreation, important for leading a healthy lifestyle.

We are working on a bold and welcoming new identity for Club Velocracy, designed to help the organization modernize its profile and remain closely associated with cycling.

Inspired by the simple youth style, the sign is instantly recognisable. Some of the letters in the font logo literally illustrate the name of the organization by forming the frame of a bicycle..

Graphic elements use shapes – circles, lines, stripes – typical of bicycles and road markings. The black and white color scheme is universal and allows unlimited combinations with photographs or other colors. The extra bright deep blue and green bring the feeling of safety, connection with nature, fresh air and freedom.