HOLIDAY & SPA EXPO is the most important event in the calendar of the tourism industry in Bulgaria, which every year attracts leading companies from the country and around the world.

The organizer and owner of the HOLIDAY & SPA EXPO is PRIM EXPO. In addition to the overall organization, we are involved in the design and construction of most of the exhibition stands, as well as the general design and identity of the event.

Each year our team creates an excellent, clean, clear, and engaging presentation for the exhibition, as well as the conferences, external presentations, and all other side activities.

The HOLIDAY & SPA EXPO branding focuses on providing clear information about the event. The graphics and images are designed in bright and vibrant colors, capturing the diversity and abundance of the destinations and services showcased at the expo.

Organizing an event of this magnitude is a serious challenge that requires skillful planning and implementation, tracking the dynamics of consumer attitudes and preferences to achieve the desired results.

In recent years, we have transformed HOLIDAY & SPA EXPO from a national exhibition into a prestigious international event. The International Tourism Exhibition HOLIDAY & SPA EXPO has established its leading position in the Balkans and is constantly incorporating new initiatives, providing greater business opportunities for companies in the sector, and is continuously expanding the profile of participants.

Among the exhibitors promoting their destinations and tourist products at HOLIDAY & SPA EXPO, you can meet national and regional tourism boards, representative branch organizations, tour operators and travel agencies, hotels and resorts, spa & wellness centres, agencies developing eco and rural, golf, wine & gourmet, children and youth tourism. The fair attracts also manufacturers and suppliers of hotel, spa and fitness equipment, and specialized software; transport companies, attractions sites, art and sporting clubs as well as professional training centres, foreign language schools, publishers and media with travel industry focus.