GOODmEAT Brand Identity

Visual identity of a meat processing company. The small family company has bet on a completely new brand for its boutique line for high quality, organic food, produced according to special recipes.

We have created a logo based on the play on words called “GOOD EAT – GOOD MEAT” and is designed to reflect the new path taken by the manufacturers in the name of good food. And no, the seven stars in the logo are no accident!

The idea of ​​the owners to identify each product with a simple number led the design process of the labels. In addition to a clearly distinguishable number, a colour-coded indication of meat and vegan products, text and pictograms indicating the type of meat and place of origin, we added a final accent – the signature of the artisan, proudly putting his name on a job well done.