Logo and posters for the First National Exhibition "Contemporary Urban Environment - Sofia'06" commissioned by the Union of Architects in Bulgaria.

The Union of Architects in Bulgaria organized this event together with the Union of Bulgarian Artists and sparked a much-needed discussion about the role of design in the urban environment.

The branding and layout we created reflects the nature of the exhibition itself.

The main graphic element is the urban space labyrinth, as a challenge to architects and designers who present their best ideas and developments for the organization and aesthetization of the urban environment.

The black and white photographs are intersected by areas in bright orange that illustrate the vibrancy and humanization of public spaces by professionals.

The simple typeface supports the graphic solution, and the accent on the transformed “S” symbolizes the design intervention in the urban environment.