The international tourist exhibition “Cultural tourism” is the authoritative platform for presenting the efforts of municipalities, tourist companies, civil associations for the development of cultural tourism. The event is included in the Annual National Tourism Advertising Program.

In continuation of our long-term joint work on the design, advertising, design and construction of the stands for the exhibition, the organizers from the Tsarevgrad Tarnov Municipal Agency assigned us to modernize the logo of the event, while keeping the main symbol, making the brand as memorable as possible.

We emphasized the idea of ​​continuity between the history of the host city and the modern tourism business in a fresh and simple way, which allows the exhibition to reach a wider audience and continue to grow.

The colors of the brand are bright and confident, warm and welcoming, the shapes are simple, with rounded corners, designed to sit well with the main and supporting typefaces – Gotham Bold and SofiaSansCondSemiLight.